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TikTok Marketing & Advertising 101
1 - Introduction
Course Introduction (2:08)
Instructor Background (2:18)
Future Course Content (0:51)
2 - What is TikTok?
The History of TikTok (1:10)
What Makes TikTok Unique - Content, Algorithm, Audience (2:10)
TikTok's Growing Userbase (2:54)
Walkthrough of TikTok App - Algorithm, For You, Following, Camera, Inbox (7:00)
Walkthrough of TikTok App - Discover, Hashtags, Trends (1:01)
3 - What TikTok Can Do For Your Business
How TikTok Fits into the Digital Media Landscape (3:52)
How You Should Approach TikTok as a Business or Individual (1:14)
Case Study: Ritaoffline - Small Business Getting Started (1:02)
Case Study: Lizzo - Authentic Interactions (1:25)
Case Study: Westhill Park Retirement Home - Anyone Can Use TikTok! (1:02)
Case Study: Greggs - Leveraging Customer Love and Content (0:54)
4 - Getting Inspired & Kickstarting Your Marketing
Setting Up An Account and More (2:22)
Research & Ideation - Learning About Trends (3:19)
Getting Started with Creating Video (6:54)
Thinking Through Your Target Audience (1:42)
5 - Content Creation
Working Backwards from Your Customer (3:01)
Working Backwards from Your Customer - Worksheet PDF
Case Study in Content Creation: Sarah B (9:46)
Now Your Turn - Content Templates and Checklist (6:05)
Now Your Turn - Content Templates and Checklist - Worksheet PDF
Case Study: Milk Makeup - DIY Engaging Organic Content (1:02)
Case Study: Washington Post - An Old Brand Appealing to Younger Audiences (1:09)
Case Study: Chelsea FC - Taking and Remixing Challenges (0:57)
6 - Content Distribution
Review So Far (1:25)
Measuring and Growing Your Content (2:43)
Viral Growth Techniques: Quick Wins to Try (3:04)
Now Your Turn: Five Growth Tactics (0:49)
7 - How TikTok Paid Advertising Works
TikTok Ads Overview - A Huge Opportunity (0:51)
TikTok Ad Formats Pt. 1 (1:41)
TikTok Ad Formats Pt. 2 (3:59)
A Framework for Full-Funnel Marketing (0:44)
Creator Marketplace - Home of Influencer Marketing (1:05)
TikTok Targeting Options (0:48)
Case Study: The Sole Supplier (0:36)
Case Study: Reflectly and Sleepiest (1:29)
Case Study: Huel (0:46)
Case Study: Happn (0:51)
Case Study: SuperFX (1:00)
Case Study: Doja Cat (1:05)
Case Study: UK Government (1:19)
Case Study: Mountain Dew (1:31)
Case Study: Dettol India (1:45)
8 - TikTok Review
Recap of Topics (1:56)
Super Practical Takeaway 1 - Checklist for Getting Started on TikTok (1:19)
Super Practical Takeaway 1 - Getting Started PDF
Super Practical Takeaway 2 - Framework for Content Creation (1:12)
Super Practical Takeaway 2 - Content Checklist PDF
Super Practical Takeaway 3 - Framework for Growth (1:18)
Super Practical Takeaway 3 - Growth Tactic Checklist PDF
Request for Feedback (0:32)
How TikTok Fits into the Digital Media Landscape
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